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The administration has disclosed the logo and livery for GBR, constituting a major stride in its plans to bring the railways under public control.

A National Palette and Iconic Symbol

The fresh design uses a Union Flag-inspired palette to mirror the Union Flag and will be applied on GBR trains, at terminals, and across its online presence.

Notably, the emblem is the iconic double-arrow design currently used by National Rail and first designed in the mid-20th century for the former state operator.

The Introduction Strategy

The introduction of the branding, which was designed in-house, is set to happen over time.

Commuters are set to begin seeing the newly-branded trains on the network from spring next year.

In the month of December, the visuals will be showcased at key stations, such as London Bridge.

A Path to Public Ownership

The legislation, which will pave the way the creation of GBR, is presently making its way through the Parliament.

The government has argued it is bringing back into public ownership the railways so the service is "run by the people, working for the people, not for profit."

GBR will unify the operation of passenger trains and tracks and signals under a single organisation.

The government has stated it will combine seventeen separate organisations and "cut through the problematic administrative hurdles and lack of accountability that hinders the railways."

Digital Services and Current Ownership

The introduction of Great British Railways will also feature a comprehensive mobile application, which will allow passengers to check schedules and purchase journeys without booking fees.

Passengers with disabilities passengers will also be have the option to use the application to book support.

A number of franchises had earlier been nationalised under the outgoing government, such as Northern.

There are currently seven operating companies now in state ownership, covering about a third of passenger trips.

In the last twelve months, Greater Anglia have been nationalised, with more likely to be added in the coming years.

Official and Industry Response

"This is more than a cosmetic change," commented the Transport Secretary. It symbolises "a transformed service, leaving behind the issues of the previous system and dedicated entirely on offering a genuine passenger-focused service."

Rail leaders have acknowledged the focus to bettering the passenger experience.

"We will carry on to cooperate with relevant bodies to support a seamless transition to GBR," a representative added.